|Bringing Forth Sustainable Practices: An Institutional and Strategic Investigation|
UT: Y.Baba, M.Yarime
Copenhagen Business School: S.Georg, L.Fussel
Administrative Staff College of India: P.Jose
NYU Stern School of Business: A.King
European Business School: U.Steger, P.von Flotow
Sustainability is the latest in a sequence of environmental management themes that now stretch over almost three decades. Sustainability requires new practices – new ways of thinking and new ways of acting that departs significantly from those that have evolved and have become embedded in the present-day routines of firms. Such new practices increasingly need to incorporate information and concerns over the whole life cycle of a firm’s products and services.
Such changes come only with great difficulty. Since the Rio Summit, the private sector has begun to emerge as the most critical institution in producing a sustainable world.